Storefront Editor for a Luxury Retail Platform

1stdibs

Summary

Create a storefront editor for art and antique sellers. Create a submission process for staff to review and approve storefronts before they go live.

Type
Digital
Role
  • UX Director
  • Research
  • Product definition
  • Interaction design
  • Visual design
  • Phasing strategy
Year
2016

Time

3 months

Awards

Contributors

Information Architecture

A seller’s account includes a lot of information, some of which is public, others not. Mapping out all the information and where they lived helped determine the appropriate navigation.

Product Definition

Due to the lack of design processes in the company, defining the product with the team key to the process.  Driving consensus around the bigger product goals rather than required features or functions allowed the team to be more objective about reaching the optimal solution.

Competitive Research

Analysis of similar online marketplaces was conducted to see current trends and best practices.

User Flows

User flows were mapped to ensure that all use cases were covered, and that engineering was able to build the different backend states for draft, pending, and approved.

Wireframes

Wireframes illustrated the difference between Phase 1 and Phase 2, based on what was feasible in the short versus long term.

Phasing Strategy

Existing Page
Phase 1
Phase 2