User Research for Plaque Psoriasis Patients

frog

Summary

Using a human-centered approach, understand and map the biologic experience for users who suffer from plaque psoriasis.

Awards
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Type
Research
Role
  • Design Consultant
Year
2020

Time

1 month

Contributors

  • frog design strategy team

Frog, a design agency, was hired by a pharmaceutical company to help design a better experience for plaque psoriasis patients. The crucial first step is to understand the patients' current experience with biologic medication for this condition.

User Interviews

User interviews were conducted to inquire patients about each step of their journey. We then shared "idea cards" to help them brainstorm possible design interventions to improve their experience.

Mapping user journeys

Our interviews with various users gave us insights into their journey.  In addition to the tactical things that a user experiences, I mapped out what some users called “an emotional roller coaster.”  By mapping the touch points along the journey that had heightened or lack of emotions, I could identify opportunities for design interventions.

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